Former President of Yamaha Dies

Billbrpt@AOL.COM Billbrpt@AOL.COM
Mon, 27 May 2002 10:04:01 EDT


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Former President of Yamaha Dies

.c The Associated Press 

TOKYO (AP) - Genichi Kawakami, a former president of Yamaha Corp., who was 
nicknamed the ``emperor'' after he built his father's company into a major 
manufacturer of musical instruments, electronic goods and motorcycles, has 
died. He was 90.
 
Kawakami died Saturday in a hospital in central Japan, his wife Tamiko said 
Monday.
 
A graduate of a trade high school, Kawakami joined Nippon Gakki Co., the 
predecessor of Yamaha Corp., in 1937. He became Yamaha's president in 1950, 
succeeding his father.
 
As head of the Hamamatsu-based company, Kawakami aggressively expanded 
Yamaha's operations to become the world's largest piano maker. He also led 
the company into new fields, and in 1955 set up Yamaha Motor Co., now a major 
motorcycle manufacturer.
 
Kawakami retired from his post in 1976 and became chairman a year later. He 
was asked to assume the presidency again from 1980-1983 after Hiroshi 
Kawashima was fired for the company's poor performance.
 
Kawakami has been a top adviser to the company since 1992.
 
He helped start the Yamaha Music School in Japan in 1954. The school, which 
offers classical music instruction to beginners and virtuosos, now has 7,500 
branches in 40 countries.
 
Kawakami is survived by his wife, a son and daughter.
 
A family service was planned at Kawakami's hometown in Hamakita, near 
Hamamatsu, about 145 miles west of Tokyo.
 


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