Steinway Value was Re: Just before we go...

Wimblees@AOL.COM Wimblees@AOL.COM
Mon, 18 Jun 2001 14:50:00 EDT


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In a message dated 6/18/01 12:14:59 PM Central Daylight Time, 
rbrekne@broadpark.no writes:


> "Steinway and Sons grand pianos need of course no introduction. I
> would, in spite of that, remind (you) that they still build their
> instruments in the classic piano building tradition., which imparts
> to the soundboard a unique lifespan, 70 to 100 years. This, in
> contrast to ordinary grand pianos, where crown disapears after just
> a few years. Steinway grand pianos are to be viewed as collectors
> items from the day of delivery from the factory"
> 
> All in all... I knew I just had to share this with you. This in no
> way reflects my own opinons, and I am quite uncertain just how much
> Steinway and Sons themselves would support the statement... in which
> case they might be interested in making their real position clear on
> this matter given the rather official "Steinway and Sons" appearance
> to this letter.
> 
> 

The statement about crown is not in contention. There are some of you who 
feel a soundboard needs to be replaced every 25 years, regardless of crown. 
Some think a soundboard is functional until it looses crown. Like I said, I 
am not debating that. 

What I have a problem with is the last sentence of the quote, that Steinways 
are to be viewed as a collector's item. Steinway even goes as far as to imply 
that their instruments actual are a good investment, and that they increase 
in value. 

The following is taken directly off the Steinway web site. 

"According to Forbes, over the past ten years, the retail value of a Steinway 
concert grand has appreciated nearly 200%.* An impressive record, to be sure 
- but one that tells only part of the story. The fact is, the appreciation of 
Steinway pianos is even more impressive when you look past the previous ten 
years - and take an historical look at appreciation over the past few 
decades. The numbers are nothing less than remarkable: Today, if the owner of 
a vintage Steinway grand decided to gauge the value of his or her piano on 
the open market, it is likely that the piano would command a price 4.3 times 
higher than the original retail cost.**"

Basically what they are saying is that the retail price of a new Steinway 
piano is selling for twice as much as it was 10 years ago. Well, guess what? 
According to my collection of Ancott book, just about every piano 
manufactured in the world is selling for almost twice as much today as it was 
10 years ago. So there is nothing new there. Furthermore, they are saying 
that a used Steinway will sell for 4.3 times more than the original retail 
price.  Again, if you compare the original retail price of almost any piano, 
it will sell for about 4.3 times the original retail price. What they are not 
saying is that the used piano, whether it is a Steinway or a Wurlitzer, has 
to be in perfect condition for it to qualify for that calculation. 

Don't get me wrong. I think Steinway pianos are great instruments. But the 
posts recently about Steinways being a Steinway if the parts are changed, and 
the implication by the company that their instruments should be bought as an 
investment that will increase in value over the years, gives me the 
implication that perhaps there is something wrong with the marketing 
techniques used by the company. Why would they go to such great length to 
give the public misleading information? What are they hiding?

Personally, I think it degrades the name. I think Steinway should sell their 
instruments based on the fact that they are a good instrument, one that will 
give years of enjoyment, instead of the piano being a good investment that 
will increase in value. 

Just my view

Willem 

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