> THIS MESSAGE IS IN MIME FORMAT. Since your mail reader does not understand this format, some or all of this message may not be legible. ---------------------- multipart/alternative attachment Kallie, I agree with Willem's advice, except that the classified section of a daily paper is expensive and never worked well for me. But weekly shoppers have worked great. And I would add: in the weekly shopper (if the ads are organized into categories), put your ad in the most general "merchandise for sale" section. This is the section that everybody who picks up the thing will browse through. People generally don't turn to a weekly shopper when they're specifically looking for a piano technician, so it's not as useful to have your ad in a "services" or "musical instruments" section. Just keep running it and eventually you'll get calls from people who've seen the ad repeatedly and suddenly decide it's time to ge their piano tuned-- or who have been told about it by someone else. Joseph Giandalone, RPT ---------- From: Wimblees@AOL.COM To: pianotech@ptg.org Subject: Re: advertising & stuff Date: Thu, Jun 7, 2001, 3:15 PM In a message dated 6/7/01 11:37:19 AM Central Daylight Time, kccs@netralink.com writes: Hi List Which advertising method do you find to work the best in our profession? Kallie Swanepoel PIANO TUNER South Africa (Member of the SA Association Other than word of mouth, I think the best advertising, for the dollar spent, is the Yellow Pages. (what ever he equivalent is in South Africa). Most customers know my name, or if not, they would recognize it when they see it in print. The best to look for that is in the YP. I do get some new customers from the YP, but that is not why I keep my name in there. The next best advertising is the classified section of the newspaper. If you live in a large metropolitan area, with one or two daily newspapers, the best place to put your ad is in a local weekly shopper type newspaper. But in order for it to be effective, you need to keep the ad in there week after week. Willem Blees ---------------------- multipart/alternative attachment An HTML attachment was scrubbed... URL: https://www.moypiano.com/ptg/pianotech.php/attachments/32/d6/24/6f/attachment.htm ---------------------- multipart/alternative attachment--
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