RADIO

[Tom Driscoll]

From: Kallie Swanepoel <kccs@netralink.com>
To: <pianotech@ptg.org>

> Hi
>
> Has anyone tried a radio advert, and does it work?
>
>
> Kallie Swanepoel
> PIANO TUNER
> SOUTH AFRICA

                Kallie,
                    Contact the local piano teachers ,especially those with
the best reputations, and a few free tunings a year will create many more
leads than an expensive radio spot. The opening of many of my phone calls
start with "Ms. Smith the piano teacher refered me to you" You're walking on
water before you even see their piano. I  get these wonderful teachers
artist benches ,piano  covers, climate control, caster cups etc.@ cost, and
charge them nominally for regulation and other bigger jobs. As for print ,I
was advised years ago to keep a small Advertisment in the most local paper
you have and leave it for as long as you need. Big splashy ads once in a
while are not as effective in my opinion. Also , Band and choral directors
of schools and community groups can be your biggest allies. Even when they
call @ the last minute try and accommodate. When I call Ms. Client and ask
if I can reschedule their appt. for as soon as possible to take care of the
community  symphony , she invariably will not mind ,and  even be flattered
that her spinet is tuned by the tech that tunes for the concerts!  Before
long the print Ad can be dropped and your Advertising cost is zip!
    Also , I always place an Ad. in the programs of local theatre
productions, Community symphony and chorus , school plays etc. Trade a
tuning and the directors will jump @ not having to write a check .
     I do not chose to put spots in police and fire publications and others
of this type for business building as I have not found them to be productive
.
    Tom Driscoll