Promotional items: Was "calendars"

Tvak@AOL.COM Tvak@AOL.COM
Mon, 10 Dec 2001 08:16:53 EST


In a message dated 12/9/01 4:51:55 PM, RNossaman@KSCABLE.com writes:

<< I would wonder why the guy
who did the work didn't think his work was good enough on it's own merit
that it needed a boost from an advertising giveaway. >>

After I send a reminder card to a client, I have often heard the following 
response: "I'm so glad you sent me that card because I couldn't find your 
phone number anywhere" or "I just couldn't remember your name."  I do 
everything I can, short of writing my own name in their Rolodex, to help them 
find me again.  Before I leave their house, I always tell them that I've put 
my business card in the bench, and I also give them the pen.  It's another 
way for them to find me again.  True, ff these people lived in Dade County, 
they would have voted for Buchanan, but I still want their repeat business.  
It has nothing to do with any lack of confidence in my work.  (I certainly 
hope they don't perceive my leaving the pen as you did...)

<<I'm vastly more impressed with a good job from an actual human being, and 
that's rare enough that I don't need a refrigerator magnet to remember him or 
her. The guy that services my furnace is GOLD.>>

There's a sticker on my furnace with the service guy's name on it.  That's 
the first place I look when I need him.  I'd never remember his name without 
that.  Kudos to you for having the kind of mind that is able to remember the 
name of someone whom you call once every couple of years, or less.

Tom Sivak


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