Steinway: Going high tech?

Ron Torrella rontorrella@worldspy.net
Wed, 16 Feb 2000 12:30:40 -0500


I found this while trying to locate information on Steinway's recent
acquisitions of Kluge (keyboard manufacturer in Germany) and Kelly
(plate manuf.) - still looking.....

Copyright 2000 Responsive Database Services, Inc.
Business and Management Practices
Copyright 2000 Cahners Business Information
Logistics Management & Distribution Report

January 2000

February 11, 2000

HEADLINE: Software strikes a chord with Steinway

HIGHLIGHT:
By using the Visual Control Room software package to replace its paper
system, Steinway and Sons have been able to better serve their customers
through scheduling efficiency

BODY:
A software routing application is keeping technicians at Steinway and
Sons better in tune with their customers' needs. Steinway, based in Long
Island City, N.Y., installed the program last year to improve the
scheduling of service calls. "It brought us into the 20th century by
replacing a paper system," reports Stephen Dove, Steinway's manager of
retail service, "and it allowed us to exploit technology to increase our
scheduling efficiency."

Without a doubt, musicians like their instruments to be perfectly
calibrated. To keep its clients' pianos tuned to the proper pitch,
Steinway dispatches a team of 12 technicians, who tune and polish
Steinway and Boston pianos, to residences within a 50-mile radius of New
York City. In the past, two dispatchers had to flip through piles of
paper and chart courses on wall maps when they set up appointment
schedules for the technicians, who make five calls a day on average. "It
was pen-and-paper scheduling," explains Dove. "As the customer called,
you would turn to the map and try to figure it out that way."

The Search for Software

Dove realized that software would do a better job of scheduling. But he
couldn't find the right application for his needs. "Most of the
scheduling software on the market was not workable for us," he says.
"Most of it is set up on a first-come, first-served basis, and it's
geared for fleet management."

Dove says he searched for a couple of years before he came upon the
PC-based Visual Control Room software package, an application developed
jointly by Intergis Corp. of Torrington, Conn., and MapInfo Corp. of
Troy, N.Y. The program uses MapInfo's detailed electronic maps and
Intergis's logistics optimization capabilities to produce a complex
schedule and optimize routings in real time. The Windows-based program
also offers a multi-user interface that enables dispatchers to schedule
new jobs and modify existing jobs on the fly. Another feature is an
automated voice response capability, which allows a user to notify and
confirm pickup or delivery times with customers automatically using
computerized telephone capabilities. Finally, the software has the
ability to import and export data that already exist on the user's
computer system as well as the ability to provide management reports.

Steinway runs the application on its Windows-based network. The program
has allowed the company to coordinate its technicians' service calls
better, reducing travel time between appointments.

The software has also resulted in some changes in the way Steinway
handles customers' calls for appointments, Dove reports. In the past,
when a piano owner called, the dispatcher would grab the scheduling
board and fill out a ticket. Because the software menu isn't organized
the same way, dispatchers have had to make adjustments. "You have to
make sure you're on the right screen of the software program," he notes.
"It has involved a learning curve for us." Ultimately, when the
dispatchers adjust to the program, Dove hopes that the software will
reduce the amount of time customers spend on the phone placing service
orders from 10 to five minutes.

Notable Improvement

Despite these minor startup difficulties, Dove reports that the
software's operational efficiencies have easily justified its
price--less than $20,000. A reduction in the paperwork burden has been
the primary benefit. "It sounds like a trifle," he says. "But when you
spend 10 to 15 hours [a week] writing out tickets, it all adds up."



--
Ron Torrella, RPT
Ypsilanti, MI
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