Symphony program advertising

R. Goodale rob.goodale@nau.edu
Thu, 30 Jul 1998 12:29:46 -0600


"Hear" ye, "Hear" ye....
(A desperate humor attempt at pianotech advertising...)


Thank you all for the opinions on the advertising, it was most helpful.

I have decided for sure that I am going to place an ad in the symphony
program. It is a nice looking program guide and the rates seem
reasonable. A quarter page ad will run $375.00.  There are 10 planned
performances this season with an average attendence of around 1,200
each. Several are either piano concertos or featured soloists. This of
course is a "music appreciated" crowed and are probably the most likely
to be piano owners. Lots of wealthy season ticket holders too not to
mention teachers. Cost vs. benefit, it would seem to be one of the best
advertising values.

One more question if I might...

As mentioned above a quarter page ad, (spread longways across the page,
four to a page), runs $375.00. They also offer what they call a
"business block", a 1/8 page add, 8 per page, (or could be mixed with
other quarter page ads). This size costs $175.00. The quarter page ad
looks pretty cool and really sticks out but is clearly a bigger
investment. Any thoughts? Is bigger better or should I go with the
cheepy?
 
By the way, my headline I have decided will be...

"If there is a piano in tonight's performance... I TUNED IT!!!"

Rob Goodale, RPT


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