Advertising

[Z! Reinhardt]

Business is Business, plain and simple.  You pay full rates for the
advertising.  They pay full rates for the service.  How that works itself
out in the wash is, well, just that.  Sure makes things easier for
accounting purposes ...

----------
> From: DaleP34429@aol.com
> To: pianotech@ptg.org
> Subject: Re: Advertising
> Date: Wednesday, July 29, 1998 1:00 AM
> 


One way that has worked well for us is
> to give the absolute best piano service that can be given to our
customers.
> Our aim is to give them service that is not equaled in our service area
or
> anywhere else. The customer we court wants the best possible service and
> realizes that in piano service or any other business, they get what they
are
> willing to pay for. 

AMEN!

 
> Here endeth the Lesson,
> Dale 
> 
> Dale Probst
> Registered Piano Technician 
> Ward & Probst, Inc.
> Piano & Organ Service
> Wichita Falls, TX
> <<Home of the 98 Dallas Cowboy's Training Camp @ Midwestern State
University>>

Thank you for this lesson.  Now, do you have any terrific ideas on how to
successfully MARKET that approach to those cheap-minded (fill in the blank
____________________) who expect all technicians to commit untold hours to
do top-level work at deep-discounted prices for whatever reason (fill in
the blank _____________________)?

Z! Reinhardt RPT
Ann Arbor  MI
diskladame@provide.net