Early in my career at a Pennsylvania Seminar an <accountant> lectured us on
how
to maximize our income. Succinctly put, here it are his thoughts:
1. You have only so many hours in a week.
2. You have good customers and you have bad customers.
3. The only way to make more money is to raise your prices.
4. Maybe you will lose 10% of your customers.
5. In all likelihood the 10% you lose will be your worst customers.
6. You now are making the same gross, but you have room for more good
customers"
Personal Comment: I found it very difficult to raise my prices the first
time. I went
from $50 to $60. Guess what? In the following year only one customer
mentioned
the price raise. Additional side benefit: telephone price shoppers went
down the
road -- good riddance!
TunerJim@AOL.COM
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