[CAUT] Money ( Preaching )

[Norman Cantrell]

Ed
 
Please keep in mind that our Home Office staff is very creative in making arrangements with some of our parallel organizations regarding advertising.  Currently we have an arrangement with the MTNA whereby we exchange ad space in each other's respective trade Journals.  This arrangement is a swap so no actual dollars are spent in purchasing this ad space.  Given the number of piano teachers who are members of MTNA versus the much smaller number of piano technicans who are members of PTG we are getting a very good deal.  Just some additional information regarding the line items in the budget.
 
Regards
 
Norman Cantrell, South Central Regional Vice President

--- On Wed, 5/12/10, Ed Foote <a440a at aol.com> wrote:


From: Ed Foote <a440a at aol.com>
Subject: [CAUT] Money ( Preaching )
To: caut at ptg.org
Date: Wednesday, May 12, 2010, 9:55 PM



Dennis writes: 


I've always wondered about a Caut endorsement granted to schools that meet certain criteria. <snip< This is a long term process but I fully support Guild leadership that will take an active role in promoting visibility of it's dues paying members.  

            I think the Guild would do best to make Guild members' income the priority.    If we want more money flowing into the hands of  PTG techs everywhere, we have to change the behavior of the people spending the money.  Ultimately, the customer has to be convinced it is in his best interest to use Guild members. The fastest way I know to do that is through the education channels, be it private teachers or institutions.  There is a small number of keyboard magazines, I would like the Guild to saturate them, next August, with our presence. We could afford to put big advertisements in more than one.  We could afford to target music school administrators.   
      In 2009, we spent over $500,000 on office expenses and the professional services that go with them.  In that same year, we spent less than a tenth of that ($ 31,000) on marketing and promotion.   
     Out of our total expenses in 2009,($ 1,133,921) we spent less than 3% on marketing our Guild.  Marketing ought to be one of the MAIN functions of this organization, not one of the least. It is fine to continue a training aspect in the guild, but  all the training in the world is useless if there is no market for it. 
Regards, 
  
Ed Foote RPT
http://www.uk-piano.org/edfoote/index.html

  
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