[CAUT] Jeanie's brain storm - was Boston changed to dealers...

Don Mannino DMannino at kawaius.com
Tue Nov 24 09:48:34 MST 2009


Wim, I'm sorry but your idealistic statements do not reflect an
understanding of how the piano business operates.  Let me give you an
example that may be close enough to home that you will understand the
manufacturer / dealer relationship:
 
When a customer calls for the first time to schedule a tuning
appointment, do you tell them that you only accept customers who have
their piano tuned at least twice a year, and have full service
appointments once per year?
 
Piano dealers are the customers of the manufacturers. This is especially
true during slow economic times - the primary goal is to support the
piano dealer, provide the best pianos possible at the best price
possible, and give them the guidance and tools to represent the product
in a quality manner.  Dealers are chosen more for financial stability
and proven sales performance over time than anything else.  Bad dealers
who sell cheap, don't prep or and give bad service generally do not stay
in business very long, and this weeds them out naturally to some degree.
 
Part of the relationship involves cajoling the dealer into using a
quality technician, and prepping their pianos.  But the idea that a
manufacturer can go to a dealer and say "either hire an RPT and prep
every piano, or you can't be our dealer any longer" is very naiive.
Well, there is one manufacturer that might get away with this
occasionally, but that's about it.
 
As for training, when sales are low training also is forced to be cut
back.  All of this talk about factory seminars is wonderful - but this
costs money, and takes a huge amount of time for staff members who are
already overloaded with other work.  When business is good enough to be
able to afford a larger support staff, then more training is done.  But
training does not, in my direct experience, guaranty that any technician
will actually do good work.  That is why no piano company allows people
to be called factory "Trained" or "Certified" or even "Authorized"
except in very limited cases.
 
Let me ask another question: Have you ever had a musician listen to a
bell choir and say "gee, why don't they play the chords together?"
Immediately, that person becomes correctly labeled in your mind as
someone who has never played in a bell choir, as bell players know that
even professional bell groups strike chords a little out of sinc here
and there.  The critical comment might have been borne of innocence, but
to a bell director or player it was annoying.  Your advice to the critic
would be to not try to give advice to people until actually
understanding what's involved.
 
So, to every technician who wants to tell dealers or manufacturers how
they should do business, rather than expecting others to make things
better, take some small steps to build relationships through your own
actions.  Call manufacturers for guidance when needed.  Get prior
approval whenever possible from the manufacturer when warranty service
is needed, or call (or e-mail) and explain, with complete information on
the piano, before sending a bill when prior approval is not possible.
When a new piano is delivered in sub-par condition, say nothing to the
customer unless the customer is complaining, but speak face to face with
the dealer and explain that you liked the piano, but you noticed a few
issues.  Ask the dealer: If the customer becomes bothered by these
issues, would the dealer agree to have you spend an hour or so to
correct them?  There are ways to build relationships with dealers and
manufacturers that makes you the good guy, so that they know you are
someone who can help them resolve problems.  But this starts with the
attitude and personality of the technician.
 
In my experience, the personal attitude of the local technicians has a
greater influence on dealer relations with the techs, and dealer
willingness to spend money on prep and service, than anything a
manufacturer will do or say.  The tech can't turn an idiot dealer into a
genius, but with considerate comments, kind suggestions, and doing
favors (such as a sample prep job done at a reduced rate) which lead the
dealer to understand how much better the prepped pianos will sell,
produces better results than anyone demanding anything.
 
Don Mannino RPT
 

-----Original Message-----
From: caut-bounces at ptg.org [mailto:caut-bounces at ptg.org] On Behalf Of
wimblees at aol.com
Sent: Monday, November 23, 2009 11:26 PM
To: caut at ptg.org
Subject: Re: [CAUT] Jeanie's brain storm - was Boston changed to
dealers...



One, is that manufactures should put together some sort of training
program that can be taught at PTG sponsored seminars, where, over a
period of time, technicians could take the courses necessary to become
"factory trained". The second thing is that manufactures offer the title
of "factory trained" automatically to all RPT's. I realize that just
because someone has passed the RPT exams doesn't automatically make them
as qualified as perhaps someone who has attended a Yamaha or Steinway
training sessions, but someone who is an RPT has to be better than a
rank beginner, as described before.   
 
But these training sessions won't do a bit of good unless the
manufactures strongly encourage, if not demand, their dealers to use
RPT's, or "factory trained" technicians to do the prep work. The
emphases here is that it is the manufacturers who are responsible to
make sure their instruments are properly prepped at the dealers. Without
that requirement, it will never happen. Mark asked what should they do
if a dealer doesn't hire qualified techs. That question should not even
need to be asked, because one of the requirements to be a Yamaha, (or
Steinway, or Samick,) dealer should be to have a qualified tech on
staff, or at least available, if it is a smaller store that doesn't need
a full time tech. 

Wim

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